NEW COLLECTION - Autumn Winter 2014

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SCOOP INTERNATIONAL - London Fashion Show

Last Monday we attended one of the most important fashion trade shows in London: Scoop International. It has been running just for a few years -launched in 2011 by fashion industry expert Karen Radley-  and it has been an amazing success.

"Scoop is a boutique womenswear trade show, showcasing emerging and established directional fashion designers across two London art galleries: the Saatchi Gallery and Phillips."

FashTech Event - London Technology Week

Last week we were invited to take part of the event FashTechLDN, hold at the London College of Fashion, about the rapidly growing world of Fashion and Technology.

We attended the event and had the opportunity to meet very interesting start-ups, most of them working on creating amazing tools to get online shopping easier and quicker. For instance, apps that can try your size on or find where to shop clothes spotted on pics or videos.. 

La semana pasada nos invitaron a formar parte del evento FashTechLDN que tuvo lugar en el London College of Fashion, sobre el mundo de la Moda y la Tecnología, que está creciendo tan rápidamente en los últimos tiempos. 

Estuvimos allí y tuvimos la oportunidad de conocer a emprendedores súper interesantes, la mayoría de ellos trabajando en crear herramientas para mejorar la experiencia de compra online, como aplicaciones que te prueban tu talla o te encuentran dónde comprar las prendas que aparecen en una foto o vídeo... 

FashTech Start-up Showcase:

Cortexica - FashTech Sponsor / Bodi.Me - FashTech Sponsor / evoModa - FashTech Sponsor / Hyghlyne - FashTech Sponsor  / Grasshopper - FashTech Sponsor / Skimlinks / Bespoky / Chic-by-Choice / Co.LabMarketing / Knomi  / Dres.sy  / Wowcracy / Metail / Depop / Bookalook / Grabble / Kovert / Ometria / Brooke Roberts / Wonderluk / Alexander Oliver

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Etrala London pioneering the Dot London launch

➤Read the full article at THE TELEGRAPH

Etrala London is one of the first London-based companies that have been chosen by London & Partners to use and promote the new Dot London domain, becoming www.etrala.london the new website. 

Early this morning, the Dot London official launch has taken place at the emblematic Trafalgar Square, with a giant sign featuring all the pioneers... Can you find me?? Yes.... on top of the dot!!! 

For the event I wore Etrala's #SS14 Nautical Trench Coat.

Etrala London ha sido elegida por London & Partners como una de las primeras empresas londinenses pioneras en el uso y promoción del nuevo dominio web Punto London, convirtiéndose así la web en www.etrala.london. 

A primera hora de esta mañana ha tenido lugar el lanzamiento oficial del dominio Punto London en la emblemática plaza Trafalgar Square, con un letrero gigante en el que han posado todos los pioneros... ¿Me encuentras? Sí..... encima del punto!! 

Para el evento he llevado el trench marinero de la nueva colección de Etrala... y ha llamado muchísmo la atención!! 

SHOP THE NAUTICAL TRENCH COAT

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Amanda Byram wearing Etrala's Comic Jumper on TV

The Irish TV presenter Amanda Byram chose to wear Etrala's Comic Jumper yesterday on Channel 4's Show "Weekend Brunch". 

"Weekend Brunch" TV show on Channel 4. 

Amanda Byram wearing our Comic Jumper on Channel 4.

Irish TV presenter Amanda Byram wearing Etrala London's Jumper on TV. 

Amanda's "selfie" showing her outfit on Twitter 

Amanda and co-presenters' "selfie" shared on her Twitter account. 

>> CLICK HERE TO SHOP THE JUMPER ONLINE <<

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London Fashion Week ★ Street Style

Poppy Delevingne, model and it girl

After a very exciting week in London with the Fashion Week taking place, I would like to show you my selection of the fashion event's best dressed. Some of them are not concerned about the weather, as it has been freezing cold and raining dogs and cats, due to the UK devastating storm.... But, you know, it doesn't matter when it's all about showing your best outfits and looks you have been preparing for so long...

Mira Duma, Russian fashion editor

Después de una apasionante semana en Londres en la que ha tenido lugar la famosa Fashion Week, me gustaría enseñaros mi selección de las mejor vestidas del evento. Algunas no se han preocupado lo más mínimo por la climatología, ya que ha hecho un frío helador y ha llovido a más no poder, debido a la devastadora tormenta que ha arrasado Reino Unido y gran parte de Europa... Pero ya sabes, eso no importa cuando se trata de lucir los mejores looks que has estado preparando durante tanto tiempo en un momento en el que el street style es casi tan importante como la pasarela... 

Camille Charriere, blogger

Jane Keltner de Valle, fashion news director

Leila Yavari, fashion director

Charlotte Groeneveld, blogger

Bev Malik, retail and brand consultant

Marianne Theodorsen, blogger

Martha Ward, stylist

Natalie Hartley, fashion director

Olivia Palermo, It Girl from NYC

Olivia Palermo

These two models are wearing their monogramed blankets that Christopher Bailey designed for the finale of the Burberry Prorsum's show last Monday and that seems to be a must have for next winter season...

Estas dos modelos llevan las mantas con sus iniciales que el diseñador Christopher Bailey sacó en el carrusel final del desfile de Burberry Prorsum el pasado lunes, y que parece que será el must have del próximo invierno... 

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[Images from Vogue and Harper's Bazaar]